Business Improvement

At Wisemen, we take a tailored approach to Business Improvement. We work closely with you to understand your unique business objectives, challenges, and industry-specific requirements. Our team of experts utilizes advanced research methodologies, cutting-edge analytics tools, and industry best practices to deliver accurate and actionable insights that drive strategic decision-making.

Project #1

Category : Beauty

Turning around the brand’s performance by capturing the growing millennials’ segment in hijab’s women with launching a special collection of the body soap

  • 100% On Time in Full (OTIF) delivery in developing and execute key opinion leaders’ insight for body wash series to get insight for the new product
  • Assess and identify new initiatives elements that are needed to develop marketing deployment such as in-depth analysis of trade landscape, competitor landscape, digital landscape and brand activation elements
  • 100% On Time in Full (OTIF) delivery in developing the business model, financial outlook and marketing launch plan, approved by the board of directors

Project #2

Category : Financial Institution

Revamping the workflow of marketing division to improve the productivity by establishing :

  • Work Process Flow Chart
  • Brand Health Tracking
  • Knowing the Audience’s Persona
  • Detail Marketing Action Plan (Marketing Calendar Template)
  • Create a KPI tracker for marketing activation
  • Work stages for generating a marketing strategy

Project #3

Category : Food & Beverages

Redefining brand identity for alcoholic beverage product through a thorough brand discovery

  • Understanding & Discovery
    • Engage with super consumer (celebrities/influencers) & consumer
    • Conduct quantitative research from 5 different cities
    • Conduct In-depth interviews
    • Conduct Focus Group Discussions
  • Articulation & Development
    • Create relevant persona based on consumer insight
    • Create clear picture of new market & create millennial consumer landscape
  • Positioning & Differentiation
    • Identify the potential brand value that is able to address consumer emotional needs
    • Identify concept on how to communicate to the new target audiences

Project #4

Category : Consumer Goods

Bringing the men’s grooming brand to double digit growth and strengthening the position as the market leader through the launch of Hairstyling, Face Wash & Body Wash product

  • On Time in Full (OTIF) delivery to launch 3 new product categories with 10 SKUs just within 6 months and approved by the board of directors of the biggest consumer goods company in Indonesia
  • Increase sales by double digits during the launch period by implementing influencer amplification strategy