Market Entry Study
Our market entry study approach begins with a comprehensive analysis of the target market, including in-depth research on customer preferences, competitor landscape, and industry trends. Armed with this knowledge, we develop a tailored strategy that aligns with market dynamics and positions for your products/services uniquely.
Case Study #1
Category : Beauty
Entering the “mass premium whitening” market and gain back share from market leader through launch of a new Korean style skin cleansing brand.
100% On Time In Full (OTIF) Delivery to launch the new Korean body wash in 6 month and approved by the board of directors.
100% On Time In Full (OTIF) Delivery on developing unique strategy for using Korean talent and tap into Korean fans (K-Pop fans) in Indonesia to make the consumer in Indonesia believe that the product are coming from Korea, then create engagement and excitement.
Case Study #2
Category : Financial Institution
Setting up the concept of go-to-market for the client to bring new users by adding new sales channel in a new business model. The concept included of :
- Qualitative study generated from interview with the experts in the industry
- New Business Model Concept
- Trading Term & Agreement Concept
- Display Design Concept
- Conceptual Selling Deck
Case Study #3
Category : Financial Institution
Setting up Key Opinion Leaders (“KOL”) for the client’s need starting from choosing the right KOL profile for the brand, creating concepts for the content, and creating KOL briefs to increase the awareness resulting in +20% over-delivering client’s acquisition target.
- Achieved 4% of Engagement Rate at Instagram, 10x higher than the average financial services engagement rate
- Over Delivered the number of participant 1.67x from the target
Case Study #4
Category : Luxury & Lifestyles
Developing the market entry strategy of gold jewelry market by creating excitement to one of the biggest market in Indonesia (hijabers) through HALA GOLD launch. Developing the consumer & market study resulting the brand name, brand value proposition, and continuing to execute the brand marketing until becoming top 3 brands in Indonesia.
- The 1st Gold Jewelry with SNI certification in Indonesia
- Number 2 share of voice gold jewelry brand in Indonesia
- Achieved 162k followers with verified account through integrated digital and influencer strategy
- Achieved 500k of reach and 800k of impression per month, with % Engagement rate 18.6%