Korean Celebrities and Communities
We’re trusted as Indonesia and Southeast Asia’s official commercial partner of Korean & Thailand celebrities’ companies namely HYBE (the company of BTS, New Jeans, Seventeen, Le Sserafim, Enhypen, and many more); YG (the company of BLACKPINK, BabyMonster, Big Bang, and many more); SM (the company of NCT 127, NCT Dream, EXO, Super Junior, and many more), and also A-list of Korean actors & actresses to manage brand ambassador and product licensing project.
Why Leveraging Korean Wave?
Source: tsurveyid 2022, Telkomsel x Ecommurz
01. Estimated 18 million Indonesians are Korean fans with strong engagement and communities.
The numbers are increasing significantly at least double-digit growth every year. .Indonesia also becomes the biggest country in K-pop fans number.
02. Korean fan communities are the only communities that engage a wide social economic class from A+ to C class
03. 74% Indonesia consumers buy the products promoted by K-celebrities (+32% higher than local celebrities)
04. 73% Indonesia respondents watch Korean Movies in their leisure time, becoming no.1 entertainment activity.
05. 8 out of 10 Netflix Indonesia’s Top Watch is Korean dramas, beating Hollywood and Local dramas.