Korean Celebrities and Communities

We’re trusted as Indonesia and Southeast Asia’s official commercial partner of Korean & Thailand celebrities’ companies namely HYBE (the company of BTS, New Jeans, Seventeen, Le Sserafim, Enhypen, and many more); YG (the company of BLACKPINK, BabyMonster, Big Bang, and many more); SM (the company of NCT 127, NCT Dream, EXO, Super Junior, and many more), and also A-list of Korean actors & actresses to manage brand ambassador and product licensing project.

Check the latest trends in Korean celebrities here

Why Leveraging Korean Wave?

Source: tsurveyid 2022, Telkomsel x Ecommurz

01. Estimated 18 million Indonesians are Korean fans with strong engagement and communities. 

The numbers are increasing significantly at least double-digit growth every year. .Indonesia also becomes the biggest country in K-pop fans number.  

02. Korean fan communities are the only communities that engage a wide social economic class from A+ to C class

03. 74% Indonesia consumers buy the products promoted by K-celebrities (+32% higher than local celebrities)

04. 73% Indonesia respondents watch Korean Movies in their leisure time, becoming no.1 entertainment activity. 

05. 8 out of 10 Netflix Indonesia’s Top Watch is Korean dramas, beating Hollywood and Local dramas.